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Adelaide

The Christchurch-Adelaide Sister City Committee considers a crucial component of the results it delivers comes from the networks it provides access to via the membership. Some key linkages in the Christchurch-Adelaide Committee are:

  • Canterbury Development Corporation
  • Canterbury Employers’ Chamber of Commerce
  • ASEAN Business Council
  • NZ Malaysian Business Council
  • American Chamber of Commerce
  • Travel industry
  • Education providers
  • Sports and recreation industry
  • Arts and culture
  • Retail and city centre

Visit of Lord Mayor Michael Harbison of Adelaide

The Right Honourable the Lord Mayor of Adelaide, Michael Harbison, will visit Christchurch in late July 2006. this will be the Lord Mayor’s first visit to Christchurch.

He will have a small delegation of six, which will include three councillors. They will arrive and leave at varying times between 19 and 26 July. A very varied programme has been put in place for the visit, including meetings with Christchurch & Canterbury Marketing, Canterbury Development Corporation, and various businesses, including meeting with the manufacturers of the Shuttle hybrid bus, with which Adelaide City Council has just signed a $1m contract. Visits will be made to the University of Canterbury, Canterbury Museum, Christchurch Art Gallery, the Arts Centre, Kate Valley landfill, the Antarctic Centre and the group will attend the Court Theatre production of Long Day’s Journey into Night. Mayor Garry Moore will host a dinner on Saturday evening, 22 July. All in all it will be a very busy visit!

Read the Press Release.

Visits to Adelaide by Carla Potter, Chair, Christchurch Youth Council and Director of BRAT, 2000

The Committee supported Carla Potter, its youth and cultural delegate and Director of BRAT music organisation, in a visit to Adelaide from 1-8 March, to link the youth of each sister city through the international language of music. Home-hosting was arranged for Carla, who made an incredible number of contacts. Carla’s visit initiated a variety of resulting projects including:

  • the airing of BRAT shows on Adelaide Student Radio 3D
  • weekly exchanges of articles between each city’s local music publications and
  • discussions with Aus Music, who are working towards the inclusion of a music business course in the New Zealand secondary schools curriculum.

Following the success of Carla’s first visit to Adelaide, the committee underwrote Carla’s trip to Adelaide in May, as the only New Zealander present at the Music Business Adelaide conference. She presented a paper ‘Touring and Communication in New Zealand’, and sat on a seminar board that discussed Women in Music. The conference attracted over 200 top industry delegates from Australia. Carla gained a unique opportunity to network at an international level and liaise with international touring companies based in Australia. The result is that local companies interested in touring acts now having the opportunity to network with Australian bands and vice versa.

Adelaide Delegation to Christchurch, 1999

Results from the last delegation visit from Adelaide in 1999 included:

  • Mr Steven Boyd, International Marketing Manager, South Australian Tourism Commission, liaised with staff of the Canterbury Tourism Council and was introduced to a major local travel agent. At a networking function sponsored by the Christchurch Casino, Mr Boyd met other key people from the city. It is understood, that on his return, his recommendation led to the visit to Christchurch of the Minister for Tourism, South Australia.
  • Benita Paukkunen, International Student Adviser Le Cordon Bleu, Adelaide Regency Hotel School in Adelaide was introduced to Lyn Brash, Deputy Chief Executive of Christchurch Polytechnic, with a view to a linkage between Le Cordon Bleu and the Christchurch Polytechnic Hospitality faculty, to provide post-graduate studies for the Polytech’s hospitality students. Ms Brash is now a member of the Christchurch-Adelaide Sister City Committee.
  • Mr Jim Manning, Managing Director of National Credit Insurance (Brokers) was received positively through personal introductions to appropriate local contacts, which led to new business for his company and his understanding of pertinent business operations in New Zealand.
  • Joint promotion of Adelaide and Christchurch through a strategic alliance to other larger markets was discussed. Parallel marketing.

Christchurch Trade, Tourism and Cultural Delegation to Adelaide, March 1998

The Christchurch Trade, Tourism and Cultural Delegation visit to Adelaide in 1998 resulted in:

  • Wine shipments to Adelaide from the Waipara Valley Wineries, a group of 12 wineries situated just to the north of Christchurch, which commenced in December 1998.
  • Shipments of natural cleaning products for the wine industry developed and manufactured by AIRD of Adelaide commenced December 1998 to their new distributors, Carter and Associates, based in Hamilton, New Zealand.
  • Development of a further range of cleaning products for theDairy Industry is being completed and will be made available to the New Zealand Dairy Industry later this year.
  • Shipments of several natural dietary supplements and skin care products to Quality of Life Products of Adelaide commenced in October 1998.

Mr Chris Highland, Manager of Business Development, Canterbury Development Corporation held discussions with 17 organisations in Adelaide, mainly services, six of which were deemed to be valuable future contacts for establishing trade.

Mr Mike Kelly, Chief Executive Officer of NCC New Zealand (International Venue Managers) made contact with a number of entertainment venues and organisers during the delegation’s visit to Adelaide.

Several other products were investigated as a result of the 1998 delegation visit to Adelaide and the 1999 delegation visit to Christchurch including:

  • Olive and Olive products from Australia
  • Snack foods, smoked salmon, mussels and fresh vegetables to Adelaide
  • A building system to Adelaide
  • A roof tile machine to Adelaide
  • Buses to Adelaide and to China through Adelaide

In Search of the Bottom Line

Commercial sensitivity and need for confidentiality make obtaining hard and final figures for direct economic benefit hard to obtain. Deputy Chairman of the Christchurch-Adelaide Sister City Committee, Mr Vincent Chew, says that while a total figure is difficult, he can cite some sound examples from business ties forged by him and others who are not concerned about commercial sensitivity.

"I know exactly how much one of my companies has purchased from Adelaide during my involvement with the Committee and that figure is over ($NZ) 6 million,"said Mr Chew (1999)."

For more information on business opportunities created by the sister city relationship between Adelaide and Christchurch, visit the website for The City of Adelaide, www.adelaide.sa.gov.au.

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